Bowflex:
Retail Product Guide

Role: Designer and Print Production

Description: The Bowflex Product Guide went to retailers and the internal Bowflex sales staff. It utilized a UV gloss coating with a dry trap spot dull UV varnish to really make the logo and photos pop off the page as well as a rich metallic silver ink. Inside, there are foldouts on most spreads showing an additional technology section.

Results: This piece came in at 50% lower than the initial budgeted amount, so even though it looks expensive, it wasn't!